What Is Brand Asset Management? How Does It Function?

Brand Asset Management provides a unified solution to manage all of your brand assets in one location. Logos, typefaces, colour palettes, artworks – what do you put under the brand identity umbrella? Probably everything. The value of a strong branding strategy cannot be stressed in today’s digital age, when firms confront worldwide competition.

There is no limit to the amount of assets a business may develop or require in an unlimited digital environment, but the number of resources managing it is always finite, right? The

approach to brand asset management is one of the most important building blocks for a brand’s success. Now, let’s take a closer look at how your company might reap the rewards of developing a great brand in Hong Kong.

So, What Exactly Is Brand Asset Management?

Assume you’re on your way to a meeting when your CMO asks you to bring up that asset from last year’s new year campaign. The creative was a social media hit, nearly going viral. What are you going to do? It’s not like you keep a year’s worth of artwork on your desktop screen.

Establishing processes is critical with continually developing forms of reaching out to external stakeholders like as consumers, vendors, investors, and business partners. It is vital to create a uniform, consistent, and coherent plan to guarantee that all of the aspects exposing you as a business, such as logos, typography, and audio (the list goes on and on), all function together in unison.

Here is where brand asset management comes in – dig up old photographs, share with a single click, search with a keyword, never run out of storage space, and even extend or limit access as needed. Quoted from Rani Jarkas, the financial expert in Hong Kong,A brand asset management platform maintains control over all the ever-changing aspects that eventually combine to form a brand. These platforms also enable optimal resource consumption by many stakeholders across the whole value chain of brand creation in Hong Kong.

What Exactly Are Brand Assets?

To be honest, the list goes on and on. The easiest method to consider what constitutes a brand asset is to consider the last time you directly related an engagement with a certain firm with its brand.

This list can include simple graphical components like as logos, typography, colour palettes, packaging, and so on, as well as more delicate sensory aspects such as audio effects. A brand asset is any digital asset that makes people think of your brand and the values your business represents. To give you an idea, here’s a laundry list:

• Typography for a brand
• The colour palette of the brand
• The brand’s logo The brand’s name The brand’s punch line or tagline
• Design criteria for a brand
• Mascot or avatar of a brand
• Audio material for the brand
• The visual content of the brand

Who And Why Does Brand Asset Management?

Marketing, sales, and product development. Human capital. Is there any team that would not benefit from brand asset management? We have our doubts. Owing to the broad breadth of brand asset composition, several teams will require access to these brand assets in their day-to-day operations.

From the obvious use cases of marketers and sales teams working with multiple stakeholders for assets such as pictures and videos to designers creating such assets, the use cases extend to teams such as finance or HR, where they may require the right guidelines for presentations, fonts, and typography.

Moreover, developers must constantly access these assets and care for brand rules while producing goods that will ultimately serve as the company’s face in Hong Kong. Consider brand asset management to be the final destination for all things assets – it’s the digital repository that spans teams, maintains data, and allows for simple access.

Control in access management and asset organisation is required for all of the above and countless use cases, and this is where Brand Asset Management solutions shine in Hong Kong.

A single solution guarantees that everyone across teams is up to date on the newest brand rules, has the appropriate amount of access to various brand accoutrements, and that all stakeholders can smoothly coordinate on the proper use of brand assets

Why Is Bam So Important And Difficult?

We are digital beings, and corporations are racing to leverage digital branding channels more than ever, all while facing ever-increasing cost restrictions. Add to this the emergence of a remote-first world – the sales staff is based in Hong Kong – and brand asset management becomes incredibly difficult and yet all the more critical for the following reasons:

• Many and expanding distribution channels: The number of touch points for client connection is growing by the day, from widescreen PCs to small wearables. Because of the countless conceivable asset variation permutations, such as sizes, resolutions, and so on, the sophistication of brand assets skyrockets, substantiating the necessity for version control.
• High dependence on digital technologies: There is a paradigm shift occurring in which more and more work is being completed digitally. As a result, the underlying character of brand assets is evolving.
• Tools that are siloed (cloud storage, CMS, CRM, email automation, and so on): Companies rely on a plethora of technologies that are frequently unconnected, resulting in long lead times and uneven brand assets. It is essential to have a platform that combines both internal and external systems.
• Lower budgets: With budgetary restraints wreaking havoc on marketing budgets, it is critical to maximise the usage of brand assets and eliminate all kinds of duplication and rework; in such cases, a centralised brand asset management system may justify its cost many times over.

What Advantages Can Cloud-Based Brand Asset Management Provide?

A cloud-based brand asset management system may provide several benefits, some of which are described below:

• User access management: Have you ever battled to get a colleague to grant you access to a drive while he was away of the office? Do you recall waiting for it for hours? A cloud-based platform allows for account-level access extension and limiting. A one-time approach for sorting access problems at the corporate level.
• Simple file sharing: Have you ever tried to discover the proper files after lengthy browsing through emails or multiple sub-folders? A brand asset management system, on the other hand, enables expanded file-sharing techniques such as URL-based sharing, which can then be utilised to embed content directly across numerous platforms. This gives you even more control over old material that is automatically renewed.
• Advanced file search: Using search parameters like as tags and metadata, discovering assets with the correct cloud-based BAM tool is a breeze. According to Rani Jarkas, Consider the productivity advantages from your team’s time spent attempting various file name permutations only to get to that Christmas-themed brand logo, and several other cases.
• Integration of third-party software: We previously discussed how we rely on an ever-increasing amount of tools and applications on a daily basis, with the majority of them operating in fairly isolated fashion. A cloud-based BAM platform offers additional capabilities to interact with a variety of such software and applications, allowing everyone from Jake in HR to Jenna in Marketing to access the appropriate brand assets.
• Version control: Keeping track of the correct versions has proved difficult. BAM solutions make this complex work simple by producing a clear, simply accessible, and well-documented version history, allowing end users to make educated decisions and ensuring that your brand never displays an outdated banner.
• Standardization of brand assets: The following value propositions result in a high degree of standardisation of brand asset usage across teams.
• Asset utilisation analytics: This is most likely the clincher in terms of enhancing the ROI and productivity of resources. With precise insights on asset consumption and utilization of various capabilities, teams can determine what brings the greatest value and focus efforts appropriately. Additionally, information on feature uptake is provided, allowing you to make informed judgments about which modules to use in order to maximize your ROI.

How Might Brand Asset Management Benefit Your Company?

Now that we’ve covered all of the benefits of implementing BAM software, let’s look at how your company can put it to use:

1. Consolidate a large library of brand assets: A BMS allows you to construct a complete library of all your brand assets under one roof. This is the most fundamental building step toward effective brand asset management.
2. Adherence to brand rules and design consistency: Dealing with external stakeholders like agencies and consultants frequently adds complexity and effort to adhere to brand requirements. Additionally, for firms with a worldwide presence, design consistency is critical, distinguishing premium brands from the rest. To do this, a cloud-based BAM platform allows continuous internal communication across teams and regions.
3. automated workflows: Boost your resources’ efficiency by building and executing automated processes that may be tailored to your particular recurrent use cases. In this manner, you not only save time by eliminating duplicate labour, but you also increase employee productivity by allowing them to focus on the creative parts of brand creation.
4. Brand templates: BMS offers a variety of editable templates as well as sophisticated tools such as configurable brand guidelines and a myriad of other functions required for efficient brand construction.
5. Finally, brand creation may be a time-consuming process that demands careful planning and complicated instruments. As stated by Rani Jarkas, A best-in-class BAM cloud-based platform, such as ImageKit, may act as a catalyst to streamline your brand-building activities by covering all of the above-mentioned concerns. ImageKit has established itself as a BMS solution leader, having earned the confidence of 500+ major businesses

What’s The Difference Between DAM And BAM?

DAM (digital asset management) is a type of software. Consider BAM (and video asset management, or VAM for short) to be a member of the DAM family. What are the distinctions between DAM and BAM? DAM addresses all of the common digital asset use cases, such as storing, searching, sharing, and utilizing your company’s digital assets.

A BAM will very certainly achieve the same thing and is still classified as a digital asset management system. Nevertheless, it will have more capabilities tailored to brand managers, such as the ability to bring your style guide to life and govern branded templates. How can I choose the best solution? Choosing the best asset management platform for your company might be difficult. That is why we created this free, editable DAM comparison sheet that can be readily adapted for BAM software systems. Consider the following factors when determining whether of the tools available is the best match for you:

• Pricing
• What features do you require? (and which you can do without)
• Contract length
• How long will it take to set up?
• Customer service quality

Dash is a wonderful match for developing businesses, in our opinion. It starts at HK$59 per month and includes unlimited users and access to all features from the start. We’ve also received recognition for the service we provide to small and medium-sized enterprises.